For many Airbnb hosts the question how can I get more bookings is one which is often pondered. While having an amazing property in the right location and at the right price is your bread and butter, there are some other factors which will help you achieve higher occupancy rates which many hosts aren’t aware of.
Get your listing nearer the top of the listings
The more people that see your flat = the more bookings you will get. This is a simple equation which explains why it is so important to get your listing nearer the top of the listings. There are numerous factors which decide how high up the rankings you appear. Airbnb breaks it’s ranking factors down into 4 areas: listing quality, trip experience, ease of booking, and guest preferences. By reading into these factors we can break this down to see that the areas where we can really make a difference include:
- Reviews: The more reviews the better – obviously the higher the average score the better too!!
- Response Time: The quicker your response time the higher you rank
- Response Rate: Make sure all queries get a response!
- Cancellations: Airbnb doesn’t like hosts who cancel bookings so try and avoid it!
- Click-Through-Rate: If guests frequently click your space it can positively affect your ranking.
Try and ensure that you dedicate the time and attention needed to your listing so that you can respond quickly to enquiries and get good reviews for your communication. If you don’t have the time to do this you can hire an Airbnb management company who will have someone available 24 hours a day for any issues which may arise.
Get Better Photos
The difference good quality photos can make to your occupancy rates cannot be overstated. It really can be the difference between getting 50% to getting 80% just by taking photos on a professional camera instead of an iPhone. If you employ a property management company they often have a good camera to take photos for you or else you can request that Airbnb sends over one of their photographers who get really great pictures.
Make the Bed!
Sorry to sound like your mother but we still get amazed at the number of listings where a creased old duvet has been slung over the bed. The bed is the part of the house which tells you how clean the home is, and if the duvet cover looks like you’ve had it since you were a teenager and hasn’t been washed for weeks you’re going to put any hygeine-conscious guests off in an instant. The best investment you can make is a plain white set of duvet covers and pillow cases before taking any photos. An Airbnb management company will provide freshly laundered hotel-quality linen to give the hotel-feel which guests increasingly expect along with fresh towels folded neatly on the bed.
Listen to Feedback
If you have been operating hosting on Airbnb you will know that ratings & feedback are the backbone of any successful hosting venture. The most useful part of this system is the private feedback section which allows guests to give some personal feedback which they didn’t want to make public. This can really give you an insight into what the guests think you can improve and if you’re ignoring this you are making a big mistake. Listen to the feedback and make the changes needed so that future guests have no complaints and you get more 5* ratings and more bookings.