Whether you want to believe it or not – putting together the perfect Airbnb listing is a bit of an art form. The most mundane little thing can put a person off and when you’re competing with thousands of other listings you need to ensure your property ticks all the boxes. I’m sure we’ve all come across what looks like the perfect place until you scroll to the next photo and see that the bedsheets look unappealing or the kitchen doesn’t look hygienic. Such mundane things may seem irrelevant to one person but the next person may view it as a major turn-off.
London is one of the worlds most popular cities giving hosts a fantastic opportunity to get your listing in front of thousands of potential guests, however the competition is fierce. The number of Airbnb listings in London at the time of writing stands at 53,281. A truly phenomenal number which makes it even more important to use all the tricks in the book to promote your property. Below we look at some tips for boosting your London Airbnb listing.
Whether you live in Chelsea or Croydon, West Hampstead or West Norwood you must do your best to make your area appealing to would-be guests. Admittedly some places may well be easier to sell than others however the great thing about London is the diversity and uniqueness of all the different neighbourhoods. If you live in Stratford don’t talk about the Shard or Regents Park, tell your guests about what great is going on near your place. Tell guests about the best Cafes and Bars near your place, people want to know that they’re moving into a cool area. Include photos of local attractions – the local market, a nearby park.
Following on from the last point, while you want to sell your area you also want to emphasise how easy it is to get around London from your place. Tourists love the London Underground and will often want to know where the nearest tube station is however if you’re 2 miles away from a tube station don’t say ‘2 miles from the nearest tube’ as that will only put people off. Tell them that you’re only a 15 minute overground journey from Liverpool St or a 20 minute bus ride away. Always highlight the nearest attraction to your place, don’t say 45 minutes to London Bridge when you can say 15 minutes to Camden.
If you’re like 90% of other hosts on Airbnb you will likely have something which isn’t ideal about your property, whether it’s the small bedroom or the noisy main road at the end of your street, however try and turn these things into a positive. Instead of a small flat you have a “snug” flat. Instead of the worn down local high-street describe the “multicultural charm” of the local high-street. Instead of being an inconveniently long way out of the centre of London, tell how your place offers a calm retreat away from the hustle and bustle. Remember your not lying you’re just selling it. If you bend the truth you will likely end up with bad reviews which is the last thing you want.
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